IFA Lead Generation
High-intent financial services lead generation — compliant, tracked, and built for measurable pipeline.
Buying leads is a transaction. Lead generation is an asset. When we run IFA lead generation for a firm we build the landing pages, the search visibility, the outreach sequences and the qualification layer around your brand — so the enquiry flow keeps working when the ad spend pauses.
Most firms start with pay-per-lead to prove the economics, then move to a managed campaign once the cost per acquired client is known.
The channels that produce adviser enquiries
Paid search captures people already looking for an adviser — the highest-intent traffic available. LinkedIn and email outreach reach professionals and business owners who have not started looking yet but match your ideal client profile exactly. Organic content compounds and reduces blended cost per lead over time.
We run them together because they feed each other: search proves which messages convert, outreach scales the winners, and content lowers the cost of both.
Qualification is where the money is
The difference between a 5% and a 40% appointment rate is almost never the traffic source. It is what happens in the ninety seconds after someone submits a form. Our UK-based team calls every enquiry, confirms advice need, asset position, timeframe and consent, and books straight into your advisers' diaries.
You receive a calendar entry with notes, not a spreadsheet row.
Pricing and qualification criteria
We work two ways. Pay-per-lead means you pay only for enquiries that meet the criteria we agree in writing before the campaign starts — no retainer, no setup fee, no minimum term beyond the first batch. Retainer campaigns suit firms that want volume, multi-channel coverage and a dedicated SDR resource.
Every lead is scored before delivery on four things: regulatory eligibility, stated intent, timeframe, and whether the prospect matches the client profile you gave us. Anything that fails is replaced free of charge.