Mortgage Leads UK
High-intent financial services lead generation — compliant, tracked, and built for measurable pipeline.
There are three routes: buy from an aggregator, generate your own, or commission exclusive generation. Aggregator data is cheap and shared, which is why conversion sits in low single figures. Building your own works but takes six months and a marketing hire.
Commissioned exclusive generation sits between the two: campaign economics you can measure from week one, without the shared-lead problem. That is what we do.
Segments and where the volume is
Remortgage volume is enormous while fixed-rate cohorts continue to roll off. Purchase enquiries follow housing market activity and bring protection cross-sale. Buy-to-let is smaller and more resilient, dominated by portfolio landlords restructuring. Specialist and adverse-credit enquiries are the lowest volume and highest fee per case.
Most brokers we work with run remortgage as the base load and layer specialist campaigns on top.
What we need from you before launch
Your lending criteria and any hard exclusions, the geographies you cover, your realistic daily contact capacity, and a named person who will pick up the phone. Delivery speed is worthless if enquiries sit in an inbox — capacity planning is part of the scoping conversation.
Pricing and qualification criteria
We work two ways. Pay-per-lead means you pay only for enquiries that meet the criteria we agree in writing before the campaign starts — no retainer, no setup fee, no minimum term beyond the first batch. Retainer campaigns suit firms that want volume, multi-channel coverage and a dedicated SDR resource.
Every lead is scored before delivery on four things: regulatory eligibility, stated intent, timeframe, and whether the prospect matches the client profile you gave us. Anything that fails is replaced free of charge.